Business to Business
Ivy Funds tagline “The World Covered” identifies the company’s funds extending globally. “The World’s Most-watched Celebrity Faces on New Year’s Eve” showcase famous clock faces around the world, their history, and Ivy Funds new presence in the world market.
The designs of both Ivy Global Investors and Ivy Funds New Year's cards automatically interchanged advisor signatures for various printing versions to varied clients.
Ivy Funds became the first kit sponsor of MLS’s Sporting KC Soccer Club. Advisors were allowed to promote their practice with tickets to the opposing team’s home stadium. These gift boxes included a sport shirt, parking, and match tickets delivered in a boxed package.
The Ivy Institute Grow campaign gave advisors insight to the funds and speakers available when meeting with clients.
