Campaigns
Circle of Champions / Vision National Meetings
Waddell & Reed Financial Advisors National Meetings of 1,000 attendees
Crest / Chairman’s Cabinet / Ivy Masters Council
Waddell & Reed Celebrations of High Achievers
Product Launches
Marion Merrell Dow / Hoechst Marion Roussel / Aventis Pharmaceuticals
A series of four mailers we sent to the sales force to gear them up for the launch of Copaxone. • AstraZeneca needed the assistance of MMD’s strong promotional sales force – with their own – to build the business of Prilosec. • Nilandron’s is a treatment for prostate cancer – their spokesman was a Hall of Fame baseball player. • Vail, Colorado was the training ground for Anzemet, a drug that prevents nausea and vomiting with chemotherapy patients.